View Full Version : Moutai

mark s
05-28-2011, 04:56 PM
Thanks Patrick and everyone for the Rondy.
The tribute to Timberline was Awesome!
Seeing all the kids in the outdoors was similarly Awesome!
What a great group of people!

A description for those who were adventurous.

"Maotai, or Moutai (the latter spelling used by the producing company) (SSE: 600519), is a Chinese liquor, or baijiu.

It is produced in the town of Maotai (茅台镇), in the city of Renhuai, Guizhou province, Southwest China. It is believed that the town of Maotai possesses a unique climate and vegetation that contributes to the taste of the drink. Maotai, which is classified as "sauce-fragranced" (酱香, jiangxiang) because it offers an exceptionally pure, mild, and mellow soy sauce-like fragrance that lingers after it is consumed, is distilled from fermented sorghum and now comes in different versions ranging in alcohol content from the standard 53% by volume down to 35%.

* 1 History
* 2 Market share
* 3 See also
* 4 References
* 5 External links

[edit] History

Maotai is named after the town with the same name near Zunyi in Renhuai, Guizhou Province, where winemaking has a very long history. The Maotai of today originated during the Qing Dynasty and first won international fame when winning a gold medal at the 1915 Panama-Pacific Exposition in San Francisco. In addition, Maotai was also named a national liquor in 1951, two years after the founding of People's Republic of China. Maotai also claimed two gold medals separately at the Paris International Exposition in 1985 and 1986.[1] Maotai has won 14 international awards and 20 domestic awards since the Chinese Revolution.[2]

Maotai has been used on official occasions in feasts with foreign heads of state and distinguished guests visiting China. It is the only alcoholic beverage presented as an official gift by Chinese embassies in foreign countries and regions. It received additional exposure in China and abroad when Zhou Enlai used the liquor to entertain Richard Nixon during the state banquet for the U.S. presidential visit to China in 1972. It is one of China's official state banquet wines and claims to be one of the world's three best known liquors (together with whisky and cognac) and is therefore presented to all official guests of state.

During the Qing Dynasty (1644-1911), Maotai became the first Chinese liquor to be produced in large-scale production with an annual output of 170 tons.[3] In 2007, more than 6,800 tons of Maotai were sold.[4]

Maotai current sells over 200 tons of Maotai to over 100 countries and regions across the world.[1]

In 2006, Maotai reported 5.3 billion yuan (about 688.3 million dollars) in sales volume, compared to about 4.2 billion yuan (about 538.46 million dollars) in 2005.[5]"